![]() ![]() ![]() Art for sheet music was common but the recording industry barely had a graphics tradition at the time that the twenty-two year old commercial artist was hired to design promotional pieces for a small recording firm, The American Gramaphone Company, later renamed Columbia Records.īack then, shellac 78 rpm records were packaged in albums of three or four disks sheathed in separate, kraft paper sleeves that were bound between pasteboard covers. Original record album art did not really exist before Alex Steinweiss stumbled into the field. ![]() Oftentimes the album cover was the main thing that persuaded people to purchase an album, rather than the music itself.The importance of cover design was so immense that it became a way for artists to popularize themselves and their work."įrom A History Of Album Artwork (Udiscovermusic site) ![]() It was also considered to be among the most effective marketing tools. It was one of the few mediums at the time which reached millions of people and had a truly global impact thus providing designers with a canvas through which they could express their creativity and originality to the whole world. Thanks to Steinweiss’s inventive concept and unique visual language, a new way of representing music was born. In the following years, cover design became a vital part of music albums, not to mention a strong cultural influence. From the ain 1938 by graphic designer Alex Steinweiss while working at Columbia Records as an art director, album cover art quickly became one of the most important design disciplines in the world. ![]()
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